Our Climate Strategy
Frog Connexion's environmental strategy is based on 4 pillars:
1. Measuring our carbon impact to better understand how we can improve.
2. Creating a clear strategy to limit our carbon impact.
3. Contributing to projects with a positive impact on our climate to the balance our agency's carbon emissions.
4. Make our customers aware of their carbon emissions to raise awareness of their environmental impact.
Frog Connexion uses a methodology to measures carbon footprint as prescribed by the Carbon Footprint Association. To date, Frog Connexion generates approximately 72T of CO2 per year. The method used is conservative and makes assumptions about our upstream and downstream consumption.
Transportation: The vast majority of transportation's impact comes from a few flights. We've set a goal of zero flights within the coming years, a reduction from approximately twenty flights taken 2022.
Location: In 2023, we moved to a new, energy-efficient office in Bagneux. This office contains our in-house video studio, which has significantly minimized our travel for video production purposes.
Digital footprint: The impact generated by computers, phones, servers, cameras, and audiovisual equipment is quite significant for Frog. However, there are also positive environmental factors that come with producing remote programs and events.
We have carefully selected an electronics recycling project based in Gonesse, France, to make efforts to offset our agency's impact. This project is certified by Riverse and will fund the Manutan Recycling project.
Through this project, the company helps extend the lifespan of electronic equipment through specialized reconditioning and recycling. This is an ideal project for us to invest in due to the digital impact of our agency's work. Within the digital sector as a whole, the production of technology typically contributes to the greatest number of carbon emissions.
Our clients' events can also have a significant carbon impact. Therefore, it is our job is to alert our clients about the impact of their events to find ways to reduce emissions.
We plan to model the carbon impact of each of our events, as well as offering clients the opportunity to contribute and offset the environmental impact of their event. Carbon credits will finance our clients' events as well as the Naoden Project. Naoden is developing a waste recovery solution for sites of large industrial companies, as well as creating a by-product that enables carbon sequestration.
